Having links to your website is essential for any online marketer or webmaster looking for a way to get their website noticed. There are several benefits to having links:It increases your ranking in search engines. Search engines like Google and Yahoo use link popularity to valuate the ranking of a particular website. For instance Google has a toolbar that people can download onto their computer and it shows the page ranking of every website you visit. Link popularity plays a major role when Google computes this page ranking for these websites.

Anchor text also plays an importance. Anchor text is the text that is referenced when a link is clicked on. For instance:, "NBA GOODS", is a link to a NBA store. The text NBA Goods is the anchor text that points to the link of the NBA store. Search engines are favorable to anchor text because it can provide some sense or relevancy to your link and gives your link some importance because someone took time out to write text for your links.Another thing to consider is that not every link is the same or at least not in the eye of the search engines. There are basically two types of links search engines play importance to.