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Internet
These newsletters, where significant value lies in the body of the newsletter itself, are becoming harder and harder to find. Instead, more and more companies and organizations are using their ‘newsletters’ as a promotional ploy to drive you to pages on their sites. When you see that, it’s tempting to optimize the entire newsletter – its format and content – as a means to drive additional traffic and generate more sales.As a result, you now see numerous newsletters where an article is not included in its entirety. You simply get a teaser and a link to a page on their site. Or else you get a ‘newsletter’ that looks just like the site interface, with all the various navigation links and promotional messages included.
Business - All business/finance/loan/mortgage related link can be found here
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Computers - All computer hardware/software/peripheral related link can be found here
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Internet - All webhosting/webdesign/internet marketing related link can be found here
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Software - All software related link can be found here
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Web Design - All web design/development related link can be found here
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Web Hosting - All web hosting related link can be found here
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Web Promotion - All search engine optimization/internet marketing related link can be found here
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Web Resources - All other web related link can be found here
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Recreation - All travel/hotel/cruise related link can be found here
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Casino - All online gambling/poker/blackjack/roulette related link can be found here
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Health - All online pharmacy/hospital/health related link can be found here
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Shopping - All online shopping/gift related link can be found here
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Miscellaneous - All other links can be found here
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The catch is, if there is less value in your newsletter itself, your subscribers will quickly begin to become bored with it. After all, with a zillion other promotional emails cluttering our inboxes – why pay special attention to a ‘newsletter’ that is simply another sales pitch? The real value of a newsletter that contains valuable content is long-term. You’ll get more word-of-mouth, you’ll get higher open-rates, and you’ll get long-term readers who look forward to your newsletter, for years ahead.Is there a compromise? Sure there is. A valuable newsletter doesn’t need to be text-only without a single link, or devoid of any promotional elements.
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