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Web Resources
Our company is in the business of Click Fraud Detection, and every once in a while we get complaints from our clients that they are not getting any visitors to their site, but are getting charged by Google. Incredible as it may seem, sometimes their PPC cost is over 5 dollar/ Click. While click fraud does exist, and it may even be rampant—sometimes a much more mundane problem is to be blamed. Site downtime.
This seemingly easy to monitor problem sometimes cost our customers megabucks—the search engine charges our clients whether the page displays something, shows a hacked page, the infamous 404 redirect or nothing at all. These people are essentially paying 5 dollar/ click to have alienated customers.A web metrics package that is designed to give you intimate detail about your visitors habits is useless, if the underlying site is dead. Whether it’s a server problem, a web hosting SNAFU, a DNS foul up or a problem with billing. Dead websites don’t generate cash!
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Some established companies give away the site uptime service in order to attract customers for other businesses. As long as there are no strings attached, this is a great way to go. As an example, Sofizar(www.sofizar.com )gives away the site uptime service for free at http://www.24hourcontact.com.
Another factor to keep in mind is that some of these companies SMS you on your cell phone if your site ever goes down. So, you could be out bowling, skiing or even sleeping when you can get notified of the site downtime. While the SMS may wake you up, it should hopefully prevent sleepless nights. You should be able to specify an escalation schedule and go from there. It’s a feature worth looking for, when evaluating the uptime company.
A natural question to ask is, what if the site uptime company itself goes down? Who is minding the minder so to speak. Here, the reputation of the company is very important. You want to go with a company that has been in business for a few years and which can demonstrate that they have geographical redundancy. In other words, they have POP(Point of Presence) in at least 3 different continents and the servers can monitor each other as peers. Without this level of redundancy, we can have false alarms, or not report real alarms.
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