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In the quest for cheap marketing alternatives, these small businesses continue to use conventional marketing tools such as newspaper, magazine, radio and television advertisements, unaware of the advantages that Internet Promotion offers. All too often, these entrepreneurs focus on the disadvantages of Internet Promotion and fail to adequately take advantage of the opportunities that it presents. Moreover, their preoccupation with conventional marketing strategies is driven by a misconception that these are cheaper than Internet Promotion.The Advantages of internet promotion:Cost Effective and Enduring Marketing Strategies,Market Penetration,Low Cost, Instant Communication,Content is Timeless,Real Time Statistics For Measuring Success of Promotion Campaign,Time Saving.
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Disadvantages:Difficulty in Attracting Customers,Difficulty in Evaluating Legitimacy of Transaction,Salespersons and Customers are Isolated,Another disadvantage of promotion via the Internet is that the customers and businesspersons are isolated. There is little personal contact between customer and salesperson prior to and after the sales is closed. Thus, the prospect for repeat sales may thus be diminished. Entrepreneurs are therefore compelled to adopt marketing strategies to drive online users back to their site.From all indications, it appears that the advantages of Internet promotion, far exceed the disadvantages. With adequate knowledge, entrepreneur can benefit significantly from Internet promotion, especially small business owners.
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