|
Web Promotion
Keywords are an essential component of producing a web site. These are the words which the search engines use to help categorize and rank your pages. For instance, if your website is about 'writing articles' then your keywords could include 'writing', 'articles', 'article writing' and so on. The advice from many web designers and search engine optimizers has been to find as many keywords as you can. They advise you to search for keywords using a variety of online tools and software programs which can identify leading keywords. At first sight this seems attractive, but it actually defies logic.
Business - Directory of business/finance/loan/mortgage related partner sites
more 1 2 3 4 5
Computers - Directory of computer hardware/software/peripheral related partner sites
more 1 2 3 4 5
Internet - Directory of webhosting/webdesign/internet marketing related partner sites
more 1 2 3 4 5
Software - Directory of software related partner sites
more 1 2 3 4 5
Web Design - Directory of web design/development related partner sites
more 1 2 3 4 5
Web Hosting - Directory of web hosting related partner sites
more 1 2 3 4 5
Web Promotion - Directory of search engine optimization/internet marketing related partner sites
more 1 2 3 4 5
Web Resources - Directory of other web related partner sites
more 1 2 3 4 5
Recreation - Directory of travel/hotel/cruise related partner sites
more 1 2 3 4 5
Casino - Directory of online gambling/poker/blackjack/roulette related partner sites
more 1 2 3 4 5
Health - Directory of online pharmacy/hospital/health related partner sites
more 1 2 3 4 5
Shopping - Directory of online shopping/gift related partner sites
more 1 2 3 4 5
Miscellaneous - Directory of all other partner sites
more 1 2 3 4 5
Use the keyword in headings, sub-headings, the page text, the page title tag and in the Meta tags. Avoid having pages which contain several key-words as that simply confuses the search engines and lowers your rankings. So forget the advice to have hundreds or thousands of keywords. Go for single pages that match single keywords and you will find your page traffic increase. This trick also works for Google Adwords. Each advert should apply to just a handful of keywords - you get much greater click through rates and therefore cheaper advertising when you only have a couple of keywords per advert.
|
