Basically, it’s a standard format for sharing your content instantly with users and other websites. People can quickly get access to "teasers" for your latest newsletters, articles, blogs, content and more, and click through to see the full version. This method of distributing your information is very helpful because it basically generates dynamic newsletters without spamming and without causing your visitor any grief at all. In fact, many users find RSS to be their preferred way to hear about updates as RSS is so fast, user-friendly and, most importantly dynamic. RSS feeds are often used by news sites or blogs. The content changes often enough to make it worth while for people to read just as often. By using highly targeted RSS feeds, you can improve your site's

RSS feeds can provide new, fresh content. When new content is added to them, the old content drops off, making sure that your website’s content doesn’t go stale. Most of your visitors will not visit your site if they find that there is nothing new between the first and second time that they visit it. If you want to keep your visitors where they belong, you have to have a good selection of content that is updated on a regular basis.RSS feeds can get search engines to crawl your site more frequently – daily in some cases. This helps your site to rank higher in the search engines, and gives you an advantage over your competition. Your RSS feed can do your SEO work for you. RSS feeds can also be great for getting your newsletter, articles, or blog onto other people's sites and that’s very powerful.